Reading Images: Multimodality, Representation and New Media

At first when reading, Reading Images: Multimodality, Representation and New Media, by Gunther Kress, I was really confused on what the article was. Was this article a lab report or was this an article on the media? In the beginning of the article, Kress starts talking about the cell and nucleus and how they work together. Next, Kress goes into talking about the media. I was really confused on where this reading as going and found myself skimming through it to find if I could find something that would catch my eye. The meaning of this article was very hard to find in my opinion and left me asking questions rather than understanding what the author was trying to say.